There was a type of shop that came out several years before called micro-malls. It first came out in Hong Kong. Hong Kong is a small place, and land price is very high. Merchants seek for a space to display their products. Therefore, the idea of micro-malls came out . The inventor's idea was that he noticed many people want to sell their products, but they couldn't afford the high rent of a shop. As a result, he rent a shop with display rack, and provided consignment sale channel which means one can rent a small display box to display his or her products with lower cost than a normal shop. I think this is an interesting idea. Marketing always require creativity and innovation.
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